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Pfizer's Dr. David K. Rosen to Keynote MEDi 2008 Medical Device Conference

Head of Development and Commercial Strategic Alliances to Address Convergence of Diagnostics, Devices and Pharmaceuticals in Hartford

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May 12, 2008, Hartford, Connecticut

MEDi 2008 (www.MEDi2008.com), the leading conference and exhibition for the growing worldwide medical device industry, announced today that Dr. David K. Rosen, from World Wide Business Development at Pfizer Inc will deliver its Opening Keynote address.

Dr. Rosen will discuss "In-Licenses, Out-Licenses and Alliances in the Healthcare Industry -- the Convergence of Diagnostics, Devices and Pharmaceuticals" in his address at the Connecticut Convention Center during the two-day conference (September 9-10) offering Research/Scientific, Clinical Applications, Manufacturing and Commercialization tracks, and an exhibit floor with pavilions showcasing new companies and international participants.

"Physicians, patients and payors are challenging pharmaceutical companies to demonstrate that their medicines are both valuable and differentiable from older medicines in the management of disease. This has created some tremendous challenges but it has also opened the door to many opportunities for innovation in healthcare," said Dr. Rosen. "Today, there are new ways to predict disease risk or occurrence, the potential to predict adverse events and the potential to predict response to therapy . . . all of which will drive a new wave of products and technologies in years ahead.

"Decision makers and innovators come to MEDi 2008 to learn first-hand which improvements in healthcare will drive this innovation," he said. "This Keynote will discuss how new and better diagnostics and devices will contribute to the development of medicines, how concurrent use of diagnostics, devices and pharmaceuticals will create value in the delivery of heathcare and, what innovations pharma is looking to create or acquire to meet these new healthcare demands."

For the past five years at Pfizer, Dr. Rosen has lead a team of business development professionals focused on the in-licensing and acquisition of biomarkers, diagnostics and delivery systems that enable or complement the Pfizer pharmaceutical portfolio across 11 therapeutic areas in development and commercial sales. He is currently responsible for out-licensing and for divesture of Pfizer assets in Nagoya, Japan.

Dr. Rosen is a 1980 graduate of the University of Wisconsin and a 1984 graduate of Iowa State University, College of Veterinary Medicine. After a decade in his own veterinary practice, he joined the pharmaceutical industry, first at SmithKline Beecham and then Pfizer. In 1996, Dr. Rosen left Pfizer to join a start-up bio-technology company, before returning to Pharmacia and UpJohn Company in 1999. During his career in the biotechnology and the pharmaceutical industry, he has worked in licensing and acquisition and has directed project teams responsible for the development of diagnostics, pharmaceuticals and vaccines.

Joseph Bronzino PhD, PE, president of the Biomedical Engineering Alliance & Consortium (BEACON, www.BeaconAlliance.org), the producer of the MEDi 2008 conference and exhibition, said this event "is very fortunate to have Dr. Rosen as a keynoter.

"Dr. Rosen is a scientific and commercial leader and innovator with global experience," said Dr. Bronzino. "We look forward to hearing the fresh perspective and valuable insights he will bring to the audience at our opening session."

Information on sponsorship opportunities, exhibition space and conference registration for MEDi 2008 is available at +1-866-867-1933 or online at www.MEDi2008.com.


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